you were a content site and you added commerce. >> i think my advice to anthony would be similar to what we've done, an all in one place play. just way he explained that, it was like he wasn't talking about the trophies being anything particularly different. it was a question of it being a synergy with his ex is stent business. bundling, packaging and putting those things out there in one place i think is where he is going to be able to communicate the value. >> alexa, you started as content and have added products. >> now, we have financial planers off our content base to answer your question. go to your users. we have a vip set of learned best customers, about 3,000, that give us feedback on a leg basis. ask your customers, what do you want us to build? what would you be excited to build? they are the most likely user base to like what you build. >> so tell them, this vip list of users, how would you use them? >> they were writing in to us on a regular basis. i love your products. i love what you are doing. you are changing my life. we said, we would love to talk to you on a regular ba